Social media is definitely not one of the most linear channels in the marketing mix, so it’s easy to see why many businesses across the world struggle to pin-point what they actually want to get out of their social media marketing.
With that being said, if your business falls into this category, then keep scrolling as we have outlined a few key ways of highlighting specific goals plus how to measure them.
Like anything in marketing, you want to grow your business through various channels, and by setting goals, you can aim for a determined outcome – making growth easier to visualise. Social media is no different.
The top goals that you may want to consider are below:
Usually, the most appealing one on that list is to improve sales and lead generation through social media. However, depending on your business, you may want to increase other areas – and as you can image, some are easier than others.
The most effective way to set your goals for social media is through SMART. Yep, you’ve probably heard that phrase a million times, but what does it stand for?
With a reporting tool in place, you will clearly see your growth month-on-month, allowing you to change your strategy as needed.